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PROPERTY DEVELOPER SERVICES
THINKING IT THROUGH.
PROJECT SALES & MARKETING
You plan your project meticulously, choosing specialists to handle financing, design, and construction. Why? Because you want the best people working on your project. Your sales and marketing requires the same level of expertise – in fact more so when you consider that the sales are ultimately going to pay all the bills and determine your profit.
Our sales and marketing services are very scalable, whether you need to appoint a sales agent to boost your project sales or a turnkey solution to manage your complete sales operations, you will find that our team of brokers and marketing specialists are more than capable to fulfill the task at hand.
Hanko Hackberry will work closely with you to ensure a complete and thorough understanding of your company’s operation sand objectives. Having the same knowledge of the company as any of your internal staff, will give you the ability to customize a business sales process that will not only increase sales revenue, but also decrease costs.
REAL ESTATE SALES MANAGEMENT
Have you thought about the benefits of outsourcing your sales operations? Here a few reasons why you should seriously consider it.
• Reduces sales costs
• Increases efficiency
• Launches new projects quicker
• Expands your client base
Even the greatest sales team will suffer if you do not have a good marketing strategy to support your project. Great sales is the result of great marketing, therefore, Hanko Hackberry employs a team of highly seasoned marketing specialists that are ready to assist real estate developers with all facets of their marketing.
A good marketing strategy should culminate wastage and reduce risk, and to do the process below must be followed:
• Market and Consumer Research
• Product Development Research
• Customer Segmentation and Target Profiling
• Competitive Analysis
• Positioning – to create a Value Proposition
• Setting Targets (Positioning and Sales)
• Advertising and Sales Planning (including budgeting)
• Advertising, Media Placement and PR
• Marketing Channel Management – (This is a part of Sales Process)
• Direct mail management (This is a part of Advertising)
• Lead management – (This is a part of Sales Process)
Most Developers already outsource a portion of their marketing function – advertising. But what about all of the above? Can you afford to hire top notch experts in each of the above areas of marketing It may not be feasible.
Therefore, successful developers turn to outsourcing their marketing.
AN ACCENT ON QUALITY
We all know that supply of knowledgeable, experiences and motivated talent is scarce. As much as we would like to serve as many developers as we can, we are a long term oriented company and view each project and developer we work with as a valued partnership and not simply a short term financial gain. Therefore, we only work with selected developers at a time to remain competitively focused, build strong relationships and truly deliver a higher quality service that brings maximum results. If this is the level of service, you are looking for and would like us to market and sell your next project(s), contact one of our consultants
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